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Lion Red’s history dates back to 1907. Originally known as ‘Lion Beer’ the brand became know to the public as ‘Lion Red’ which aptly described its red-coloured label and can. Lion Breweries responded by officially changing the brand’s name to Lion Red in the mid 1980s.
Brewed in New Zealand since 1907, Lion Red is a full-bodied malt flavoured beer balanced with a hop bitterness. Lion Red has a malty aroma followed by a soft fermented estery sweetness. Cleansing bitterness and sweet malt notes dominate rather than hops.
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